Using YouTube to Create Brand Awareness
By admin. Filed in Technology |
Whether your business is new or old, you are going to face some of the same challenges. One of those challenges is creating brand awareness in the new tech savvy economy. Today’s consumers are amongst the most educated due to the internet. They research their purchases and decisions online before deciding on a product or company. Your company already has a website, but do you have a YouTube presence representing your company?
YouTube is the second largest, and most used, search engine today next to Google. Consumers today not only want information but they want to see it as well. YouTube videos using keywords also rank during searches on Google. With the need for social media marketing and linking all of the various different services, YouTube video uploads can now also be instantly shared through linked accounts to Facebook, Twitter, etc.
There are many tools available to create short videos that can be posted to your specific YouTube channel. Microsoft provides a tool that comes with most Microsoft Office installations, Microsoft Live Movie Maker. In addition, there are several online programs that can help create professional videos as well. Some website design companies and SEO companies will provide marketing videos for their clients in order to help improve their company awareness.
Another useful video that people search for on YouTube is product use videos. If you are providing a product, it is helpful to have instructional videos that will allow people to understand how to operate your product. If the product that you are offering is unique, these how to use videos will come in handy for people that are both researching before they purchase as well as learning how to use after they have purchased.
If you are offering a service, a YouTube video can still be useful. The video can include information on the services that you offer or photographs or videos of your completed work. You can also include video testimonials from your clients regarding their satisfaction with your company. You can market your company anywhere but there is nothing more powerful than someone who has used your company, service or product telling how much they enjoyed it.
In addition to your company website, YouTube can be a valuable marketing tool for any business. With videos indexing in Google based on their tags, why would you not create a marketing video? The video provides your sales presentation twenty-four hours a day, seven days a week.